Our story began in the 1980's. From humble beginnings, CHG Global Inc. is now one of the leading retailers of contemporary performance and lifestyle products in the Philippines. Starting with our core brand World Balance, an active lifestyle brand that has been in the market four decades strong, we have continued to expand our portfolio of businesses to serve local and global consumers.

Our Portfolio of Businesses

CHG Global Inc. owns a portfolio of brands namely World Balance, EasySoft, East Rock, FootShield, 7Soles, Sette, Shoe Hub, OneUp, and Weblife Direct Sales. Going beyond that, we operate internationally-known brands which are Base London and Popcorn General Store. We operate over 300 retail outlets in the Philippines and are also expanding our footprint globally, of which we are present in in Dubai, Singapore, and Papua New Guinea.


Let’s explore the many ways we can create opportunities and build communities together.